If you received a free bag of chocolates in the mail with a note asking you to go online and search for ‘who sent me chocolates?’ you have been part of a clever new marketing strategy from an online company. Getting anything for free is always nice, and this little campaign has drummed up a lot of interest in how any online company can give you free things. This website, for example, tells you how to get a free iPhone (source), but we have never needed to send free chocolate to anyone to get interest. In fact, we have successfully helped hundreds, if not thousands of people get something for free with only the power of appearing on the first page of Google for search terms such as free iPhone, free gadgets, and maybe now even free chocolates!
I hope this campaign works for the company behind it. The idea is certainly quirky and new, but the search term ‘who sent me chocolates?’ has no competition, so of course it is very simple for them to rank top of the Google results for the period of this campaign.
Terms such as free iPhone are considerably harder. This website ranked first for ‘free iphone’ for over a year, but was them hit by google’s new algorithm which seemed to label us as an unhelpful resource, something we have never recovered from.
So what’s next for us? Ranking for silly terms such as ‘who sent me chocolates?’ seems like a good use of our time until Google gives us a bit more love.